Simba telecom | About the shop
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About the shop

Who we are

At simba, we believe that communication is a right, not a luxury. We have been working hard since the Mobile industry began in East Africa to help make this dream become a reality. We are the largest distributor of airtime in East Africa, working with the biggest network in Uganda (MTN), Kenya (Safaricom) and Tanzania (Vodacom).

We also are one of the largest retailers in East Africa with over 100 retail outlets and are partnered with Microsoft, Huawei, Tecno mobile, Idroid and Samsung to sell high quality mobile phones.


There will be a communication device in the hand of every East African which will connect people, improve livelihoods and provide information to everyone


With the power of our efficient distribution model, innovation expansive retail network, talented people and data driven approach, we provide all East Africans with trusted, quality, high value mobile communication products and services

Our Philosophy

“Ubuntu: I am because you are, you are because I am”

What makes us who we are

Our Philosophy

We are a part of the communities we operate in, and we strive to make lives better and to be responsible corporate citizens.

Integrity always
Great sustainable business starts with great ethics.
At Simba we do not trade off integrity for personal or
professional gain EVER.
Customer centric
The needs of our customers is at the forefront of
every decision we make. We know that success
depends on selling the customer what they want, at
the right price at the right time with the right level of
Knowledge is power
Effective decisions are made by obtaining and
analysing data and training our staff to be the best.
Market, customer, competitor, and organisational
knowledge is pivotal to our sustainable business

Drive value
We stay razor focused on the bottom line and always
adding value to the business

Get things done now
Our competitors and customers are rapidly evolving.
We stay ahead of the game by being a nimble,
efficient decision-making organisation.
Commitment to excellence
We aspire not to be good, but instead to set the
standard in all aspects of our businesses from
airtime distribution to commercial farming to offering
inspiring employment opportunities.